Top Tips

Dos and Don'ts in Measuring User/Community Satisfaction

Dos

• Do: Actively seek both quantitative and qualitative feedback.

• Do: Regularly communicate the impact of user feedback on your initiatives.

Don'ts

• Don't: Ignore negative feedback; use it as an opportunity for improvement.

• Don't: Rely solely on quantitative data; qualitative insights provide valuable context.

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Common Pitfalls and How to Avoid Them

• Pitfall: Insufficient Planning

  • Prevention: Clearly define objectives and plan survey questions in advance.

• Pitfall: Less response options

  • Prevention: Researchers suggest using a 5 or 7-point rating / Likert scale over 3 or 10 points for optimal results. [Jeff Sauro, PhD]

• Pitfall: Ignoring Qualitative Feedback

  • Prevention: Establish a systematic approach to analyze and incorporate qualitative insights.

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Tips for Maximizing Participation

• Offer incentives such as discounts, exclusive content, or recognition for survey participants.

• Keep surveys concise to maintain participant engagement.