Go-to-Market and Success

Product Marketing

Product marketing involves promoting and positioning a product to the target audience, ensuring its success in the market.

Resources

• [Article] The Ultimate Guide to Product Marketing in 2023 by HubSpot

• [Video] Product Marketing 101 with Google Product Marketing Manager

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Stakeholder Management

Effective stakeholder management ensures alignment and collaboration among all parties involved in the product development process.

Resources

• [Article] Product Management Skills: Stakeholder Management by Product School

• [Video] Managing Stakeholders as a PM by Amazon Product Leader, Abhi Maras