# Go-to-Market and Success

#### **Product Marketing**

Product marketing involves promoting and positioning a product to the target audience, ensuring its success in the market.

***Resources***

* \[Article] [The Ultimate Guide to Product Marketing in 2023](https://blog.hubspot.com/marketing/product-marketing) by HubSpot
* \[Video] [Product Marketing 101](https://www.youtube.com/watch?v=C7dNExgqd5A) with Google Product Marketing Manager

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**Stakeholder Management**

Effective stakeholder management ensures alignment and collaboration among all parties involved in the product development process.

***Resources***

* \[Article] [Product Management Skills: Stakeholder Management](https://productschool.com/blog/skills/product-management-skills-stakeholder-management) by Product School
* \[Video] [Managing Stakeholders as a PM ](https://www.youtube.com/watch?v=yfjRht9bXkE)by Amazon Product Leader, Abhi Maras