# Go-to-Market and Success #### **Product Marketing** Product marketing involves promoting and positioning a product to the target audience, ensuring its success in the market. ***Resources*** * \[Article] [The Ultimate Guide to Product Marketing in 2023](https://blog.hubspot.com/marketing/product-marketing) by HubSpot * \[Video] [Product Marketing 101](https://www.youtube.com/watch?v=C7dNExgqd5A) with Google Product Marketing Manager *** **Stakeholder Management** Effective stakeholder management ensures alignment and collaboration among all parties involved in the product development process. ***Resources*** * \[Article] [Product Management Skills: Stakeholder Management](https://productschool.com/blog/skills/product-management-skills-stakeholder-management) by Product School * \[Video] [Managing Stakeholders as a PM ](https://www.youtube.com/watch?v=yfjRht9bXkE)by Amazon Product Leader, Abhi Maras --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://10x-impact-labs.gitbook.io/impact-product-management-toolkit/basics/learn-more/go-to-market-and-success.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.